Keeping your children safe is a parent’s number one priority. That’s where we come in!
Bitrex is the world’s leading bittering agent. It’s so bitter, that if you added just a thimbleful to an Olympic sized swimming pool, you’d still be able to taste it! Adding Bitrex to household products makes them taste so bitter that kids are likely to spit it out immediately, giving parents time to react and get them out of harm’s way.
Supported by a team of experts, we’ve been working with manufacturers and retailers to make their products safer for over 60 years, to help you enjoy more peace of mind as a parent.
Because kids can be so many wonderful things, but most of all, they should always be safe.